Ecommerce Website Owners: Are You Leaving Cash On The Counter?
Own an ecommerce site? Do you have a mailing list? If not, you`re potentially leaving a great deal of money on the counter.
Communicating with your past customers and visitors, is among the most convenient and cost reliable techniques of increasing your website sales. You just should have a system to gather the e-mail addresses of both buyers and internet browsers alike.
Gathering purchasers email addresses is a “no brainer”– after all you need to send them confirmation information, receipts etc. Simply make certain you ask their approval to keep them up to date on future special offers.
Collecting visitor information is a bit harder, and you should use some type of reward in return for them handing over their valuable e-mail address. Here are numerous ways:
· A discount voucher off their very first order.
The quantity you are prepared to provide will depend upon the revenue margin in your company, and the downside is you might just get the e-mail addresses of people who were going to purchase anyhow.
· A competitors to win among your items.
Do make certain you are honest and select a winner– put previous winner details on your website to stress this
· An experts buyers guide
If you use technical items that can be difficult to understand– such as electronics, audio-visual and so on, then compose a brief guide
· Special reports or suggestions guides
If you offer golf equipment, search for posts on golf suggestions online, acquire the authors consent and compile them into a PDF report.
Handling your list
Depending upon what ecommerce system your site is based upon, you might currently have the capability to manage email lists. If not, utilize a list management service such as Aweber (www.aweber.com), which enables you to set up autoresponder series, multiple lists and send HTML emails.
Which brings me perfectly to the next * need to * … send out HTML e-mails!
HTML e-mails are the ones full of images and graphics, rather like webpages rather than plain text emails.
Why? They are far more eyecatching, which is necessary provided the increasing quantities of email we get every day. You stand a much better chance if you consist of pictures of your products– after all a picture deserves a thousand words, right?
( the only exception to this is people offering non tangible product and services – for example, info items typically work much better in text emails.).
What should you communicate in your emails?
· Special deals.
Any products that you have put on special offer, sale products, end of line stock etc. Including a message of minimal schedule or ends by a particular date will help increase action.
· Seasonal provides.
Garden furniture and barbecues in Spring, for example.
· Provides tied to special events.
Prior to the current FIFA World Cup, I was swamped with special offers on all kinds of television`s for watching it on. If you can tie your items to a popular event in some method, a lot the better.
· New product reviews.
Reviews of the most recent item offerings to strike your marketplace, will intrigue your clients.
· Technical “how to`s”.
If you offer any type of technical product, your consumers will value the occasional how to guide. How to get the best out of your equipment, leading tips, and so on.
Frequency of e-mails.
I would not recommend emailing your consumers anymore than when a week, and leave it more than a month between communications and they are likely to be forgeting you.
There we have it. Loads of concepts on how to communicate with your clients, and make sure you stay at the forefront of their minds. The cost is practically no, and the potential returns are massive.
What`s the expense if you do not? Well, certainly among your rivals will make the effort– and wind up seducing your customers far from you. possibly for good.
One often overlooked aspect of increasing your cashflow is by improving your store speed – go through this Digital Cornerstone article to find out more.
